What are ADDCOM’s organisation’s expertise and hardware offerings?
For over 15 years ADDCOM Contact Solutions has been at the forefront of the international telecommunications hardware industry, delivering advanced expertise in business communications and specialising in solutions for a diverse range of companies and organisations. In addition, ADDCOM has offered considerable vendor value, having manufactured headsets for 20 years and successfully appointing Ingram Micro as a distributor in ANZ. This partnership has increased channel access to the ADDCOM portfolio considerably. As a specialist distributor, ADDCOM works closely with the following vendors – 2N – Red Box – NICE Systems – Yealink – Konftel – Liquid Voice – with an average relationship span of over 10 years. Trust, transparency alongside product and market experience has been integral in ADDCOM’s ability to offer vendors value. ADDCOM prides itself on its experience, technical, sales and manufacturing expertise in addition to a strong relationship with vendors, which has complemented the success of the ADDCOM’s hardware offering. In addition trust and transparency with vendors has established ADDCOM as a brand name in the market and allowed ADDCOM to expand globally.
What programs does ADDCOM provide to deliver value to partners?
ADDCOM offers a variety of marketing, sales, service and technical tools to assist partners in the sale of goods and services. Ensuring a valuable product mix at a financially feasible price point is integral to ADDCOM’s business model, furthermore customers value the experience that ADDCOM delivers which involves the provision of technical, service and marketing support. We have dedicated teams who ensure partners receive assistance via senior engineers and tech teams when required and our partners have tools such as manuals, imagery, datasheets and brochures easily available via our user friendly dealer portal 24/7. ADDCOM rewards partners for their sales via our NEW Premium Partner Loyalty Program. Now partners can receive a percentage of their purchase value (ex GST) as credit – in the form of a voucher, which will be sent out at the end of each month, which the customer can use to redeem a discount on their next month’s purchase. ADDCOM reward loyal customers by enabling them receive up to 3% savings across a wide range of products and services such as ADDCOM headsets, Konftel audio conferencing, Yealink conference phones, video conferencing, IP phones and 2N UMTS gateways. Marketing and lead generation is extended to partners via ADDCOM’s dedicated marketing team, liaising with vendors and partners to coordinate a powerful marketing strategy with the channel. Sales and brand exposure are at the crux of the strategy. ADDCOM marketing support partners through trade show exhibitions, eDMs, digital, print advertising campaigns and promotions.
How has ADDCOM provided hardware value to partners and/or vendors?
ADDCOM telecommunications technologies have helped partners deliver value due to ADDCOM’s extensive product knowledge and support network. ADDCOM tests headsets with hardware and other technologies for compatibility when new products are released and also when requested by partners for customers. Modifications from engineering and technical team allow for extensive value for the partner to transfer through to their customer. ADDCOM undertakes research and development to ensure hardware is at the forefront of the industry. This is to ensure ADDCOM consistently carries out product upgrades when required and that new products are included and available for purchase, with loan items on hand for trial and evaluation. ADDCOMs strong quality and supply understanding within the telecommunications and hardware industry can be attributed to ownership of manufacturing within some areas of the business and long standing relationships with vendors based on years of experience and trust. This has resulted in a better value proposition delivered to customers. ADDCOM has an informed service coordination team – to ensure product experiences run smoothly. Examples of this value include ADDCOM’s annual maintenance programs in place to cover software and hardware support, in some cases advance replacement and Konftel Elite support warranty extensions.