Press Release – 1 November 2021

ADDCOM Accelerates Businesses Momentum Signing New Distribution Agreement with 8x8

Sydney, 1 November 2021 – ADDCOM, a leading value-added distributor, recording, transcription and analytics provider and hardware manufacturer, today announced a strategic distribution agreement with 8×8, a leading integrated cloud communications platform provider.

Under the terms of the agreement, 8×8 will provide access to 8×8 XCaaS (eXperience Communications as a Service) to ADDCOM’s partner community of value-added resellers (VARs), managed service providers (MSPs), and system integrators.

8×8 XCaaS includes fully integrated, cloud-native contact centre, voice, team chat, and meetings capabilities in a single-vendor solution for employee communications, collaboration and customer engagement. Built on the resilient, secure, and compliant 8×8 eXperience Communications Platform, 8×8 offers the highest levels of reliability and the industry’s only financially-backed, platform-wide 99.999 percent SLA across an integrated cloud UCaaS and CCaaS solution.

This distribution agreement enables ADDCOM to offer a leading cloud communications platform in conjunction with its exclusive hardware and software offerings.

Craig Alvarez, CEO of ADDCOM, said, “In the increasingly competitive landscape of UCaaS and CCaaS, it’s more important now than ever to offer clients a competitive suite of solutions to enhance the experience of users. 8×8 combined with ADDCOM’s service offerings will provide a complete set of solutions above the benchmark for our industry.”

“Indeed, our collection of communications solutions is serviced and supported by our experienced, knowledgeable, and local team of engineers, most of whom have had over 15 years experience at our organisation. We are excited to see how 8×8 continues to assist us in allowing our reseller network to adapt existing client bases to the hybrid workforce and adopt a multi-cloud strategy within their technology stack.”

ADDCOM’s exclusive ‘Amortiser’ program provides its channel distribution community with a Hardware-as-a-Service program that gives every organisation access to the latest peripheral technology at the lowest price, with no upfront expenditure and full maintenance. Additional program benefits allow end-user customers to improve cash flow with monthly payments, reduce downtime with full maintenance and simplify asset management.

Current and future resellers will now be able to take advantage of this program to offer an enhanced suite of cloud communications solutions based on the 8×8 XCaaS solution portfolio.

Michelle Marlan, Senior Channel Manager for 8×8, said “We’re looking forward to leveraging the well-established ADDCOM channel distribution community to support their ongoing growth, ability to target different market segments and, ultimately meet the demands for integrated cloud communications platform as businesses look to put strategies in place to emerge stronger in 2022.”

Alvarez added, “Since our inception, ADDCOM has lived and breathed an organisational culture of innovation and excellence in all aspects of the business. 8×8 and its leading integrated cloud communications platform are a key component in ADDCOM’s cloud communications suite into the future.”

About ADDCOM Pty. Ltd.
For over 20 years, ADDCOM has been a trusted Australian brand name when considering telephony, recording and telecommunication solutions. We are committed to remaining at the forefront of the industry by bringing new solutions that improve service and reduce expenses. ADDCOM’s experienced team of business development managers, support staff and technical personnel. Our clients range from public safety, critical communications, private enterprises, government, financial markets, contact centres and extensive reseller networks. For more information, contact ADDCOM via 1300 789 600 or or visit our website at and follow us on LinkedIn.

Contact us via the contact form, email or phone for more information on our distribution agreement and value-added propositions.

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